Hola, I'm Bea.

I build from zero, and the teams that make it last. Then I make it grow.

Spanish, St Albans-based, with a passion for football and my therapy sessions at the gym. Oh, and 15+ years in performance marketing.

Open to the next build

What I believe (pick one)

You can't grow what you can't see. Same as the gym: log every rep before you add weight.

Explore

In-house growth leadership at PokerStars, The Stars Group, Regus and MaxBet. What I walked into, what I left behind.

Diagnose, build, train, hand over. Plus the 60-second health check.

From AI creative at scale to tools made in an afternoon.

Marketing, leadership, AI and the odd hot take.

Gym, 10Ks, the Camino and building communities.

Talking to great teams

Leadership roles and fractional projects

Leading a chapter

The AI Social, St Albans

Fresh off the Camino

114 km, Tui to Santiago

Chasing a 10K PB

Two races a year, plus parkruns