AI dynamic creative at scale
Evaluated, selected and rolled out Hunch for MaxBet's paid social, with the creative strategy, calendar and measurement framework to run it.
+200%
new customers from paid social
HunchMetaCreative ops
03 · THE LAB
I learn by building.
AI applied to real problems: some used at work every day, some built in an afternoon because I wanted to know if I could.
AI-powered briefs and presentations
Used AI day to day to draft, sharpen and optimise briefs and presentations, so more time went into the thinking and less into the formatting.
BriefsPresentationsGen AI
Kudos Spark
A shared recognition wall where teams celebrate wins in real time. Idea to live product in under a day.
LovableSupabaseClaude
LinkedIn content agent
Drafts posts in my own voice, with a tone toggle, three opening hooks to choose from, a weekly content calendar and saved drafts.
ReactClaude API
Training tracker
The app I log every gym session in: exercise library, weight logger and progress over time. Built because spreadsheets weren't cutting it.
LovableSupabaseReact
Community digest bot
Turns a busy volunteer WhatsApp group into a tidy weekly digest, so nobody has to scroll 300 messages.
Google SheetsApps Script
Eurovision voting app
Because a Eurovision night with friends deserves proper scoring. Everyone votes from their phone.
Lovable
AI work audit
Mapped 60 hours of weekly tasks by AI potential (automatable, augmentable, agent-ready, human-only) into an interactive dashboard.
ClaudeDashboard
Stanford GSB capstone
A digital transformation strategy for MaxBet. The core problem: resolving one customer identity across retail and online, with a QR loyalty pilot as the bridge.
StrategyAWSLoyalty
15 Days of AI
Completed the programme and shipped a portfolio site from it, built from scratch along the way.
LovablePrompting
Oxford AI Programme
Saïd Business School: the AI ecosystem, machine learning frameworks and ethical implementation in business.
Oxford Saïd
Competitive intelligence agent
Scoped an agent that tracks industry trends, competitor brands and their creatives, and delivers insights to a dashboard on a schedule or on demand.
Make.comClaude APINotion