04 · FIELD NOTES
Things I think. Argue with me.
Marketing
“Good data won't save a bad idea, but bad data will kill a good one.”
Marketing
“Track first. Scale second. Celebrate third.”
Leadership
“I try to bring out the best in people, and help them grow.”
Leadership
“Honest conversations early save expensive ones later.”
AI
“AI is my thinking partner. The decisions are still mine.”
AI
“I'm learning AI by building things. Badly at first, then less badly.”
Life
“Progressive overload works in the gym and in a media plan: small, consistent, measured.”
Life
“114 km taught me what every rebuild does: you only ever need to take the next step.”
Disagree? Good. Tell me why.